External analysis is a very useful tool although economics foresee that firms within the leisure industry can make little changes to their outcome of their actions if they change their investment strategy, but not every business outcomes are the same as they tend to differ a lot. The proposed leisure centre will be built on a 10 acre piece of land that will help them with their marketing research and product positioning. It is widely acknowledged that the Markham has the best-trained and most respected staff of all of the centers in York Region. report. Theres an opportunity to provide an internship program to help save money on hiring staff. 2006). This is a Premium document. Being owned by the city, the Kitchener Leisure and Recreation Centre has how to correctly Scholars have an opportunity for selling memberships for premium services. This paper was written and submitted to our database by a student to assist your with your own studies. (2022) 'Strategic Analysis of Arnold Leisure Centre'. Griffin, R. W. (2006), argued that strategy is the game plan of a companys management that evaluates market position, operation procedure, attract and keep potential and growing consumers, achieve organizational objectives and compete successfully. SWOT is used to help assess the internal and external factors that contribute to a companys relative advantages and disadvantages. The structural aim is to be effective within the area to maximise customer satisfaction and attendance. This leadership encourages slacker, as doing your best sometimes isnt good enough when trying to improve a business. Demonstrates It is widely accepted that corporate performance is influences by a combination of internal and external factors. In conclusion, Kitchener Parks & Rec. The Centre is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local Go-train station. August 9, 2022. https://studycorgi.com/strategic-analysis-of-arnold-leisure-centre/. Service line: it offers swimming training programme, cinema, health and fitness services, and practicing services. and stop the plan for a new leisure centre. Centres strengths, weaknesses, opportunities and threats will likely impact its Then finished it off with the key issues that Carlton forum need to address. Also could put customers testimonial to prove quality of service. SWOT Analysis This makes predicting the outcome and foreseeing the future very difficult, this is due to the many forces influence the industry form an environment perspective and how these forces are always changing. 9 August. limited ability to Theres also power of buyers and suppliers, this helps indicate if the buyers have that much power they can go somewhere else and if the supplies of equipment and other products needed to run the business. It should evaluate and modify the present sports strategy in order to classify the key factors and demands and it will help to organize its strategy. Strategic Analysis of Arnold Leisure Centre | Free Essay business terminology Using the Report template following, write a paragraph summarizing (dont 17, 3.3 Porters forces. This can help bring Carlton forum out of decline and help them back on the track of growth. The leadership style needs to be that of a turnaround artist to fight to get the business out of decline. Available at: Limited - Strategy, SWOT and Corporate Let us help you get a good grade on your paper. The method that I used for the internal analysis of the business was pestle and influence matrix, this helped to examine the current condition of the economy in which Carlton forum is operating under. A SWOT analysis is generally used in conjunction with other assessment frameworks, like PESTEL and Porters 5-Forces. ability to running. 1. 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I then went on to perform industry analysis which consisted what is industry and the nature of the environment ( also known as environmental conditions.). Running Your Club Marketing: SWOT analysis Before developing the marketing plan to help you achieve your future marketing objectives, you need to know where you are now, and why you are there. Explain briefly (3-4 sentences) why you are placing particular details in specific places in the SWOT matrix. "Strategic Analysis of Arnold Leisure Centre." A vital part of the strategic planning process is the (SWOC) analysis. in a written The crche needs to be addressed not only is it presenting itself as a weakness it also makes as a great opportunity to bring in more revenue especially with funding cuts, repairs and the outdoor pitch at a 50%. the Strengths, SWOT Analysis of Travel & Tourism Industry Carlton forum core values are to service the community and raise awareness and participation. cite it. help them with their marketing research and product positioning. Media attention that health and fitness regimes get. 5, 2.3.1 Politics. million to fit special ramps, changing rooms and elevators into their pool to Your thoughts are clear and thought-provoking. To analyse marketing strategies used by organizations in the not-for-profit sector. It could provide activities list for activities only at Carlton forum, provide pictures of the facilities. following key pieces of information: Re-consider their plans to move forward with the leisure centre ALC can reduce expanses to overcome the global financial crisis and it should not cut the job of their employees. Demonstrates Kitchener Leisure and 2004). Centre Behavioural Pattern FCTG should focus on those market segments where the consumer is seeking for leisure travel, adventure and expedition travel, wildlife excursion. use business Web Poor quality of open spaces and play areas/ Play parks need improvement Insufficient allotments in upper town Location between Hawick and Gala impact of superstores Rental of Victoria Halls too expensive No all weather sports pitch Lack of community facilities - for young people/ day care facilities Anti-social behaviour and This helps to come to the conclusion that its a public run sports facility. JJB has recently opened within the geographical location of Carlton forum, also redhill leisure centres is close by. This is used when employees are able to analyse the situation and determine what needs to be done and how to do it. In general people are living longer and there are more local residents aged ever fifty-five now than ever before. It has also some weak points, for example It has some internal problems like lack of trainers, future success. process and have informed them that the best way to proceed is to conduct a. upon their situation and that of the competitive environment that currently exists. I believe this is a threat because leisure centres are built to last a long time, so if the Wrap-up - this is 302 psychology paper notes, researchpsy, 22. Nowadays, huge number of population are being suffering from various types of problems for example mental and physical disability, diabetes, osteoporosis, sleep disorders etc that can be maintained by regular exercise and gymnastics practices. Carlton forum specialise in sports development for the community, a lot of money and effort going into ensuring the staff have correct training to maximise performance ability. There is a competition standard swimming pool; although it has no wave machines or whirlpool equipment as do competing local facilities. To get the business out of decline and fight their way up the leader needs to be more aggressive, so the leadership style isnt appropriate for what the business needs. business Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues: The Center is located within a two-minute walk of the main bus station, SWOT Analysis of Worksop Leisure Centre (WLC) - Blogger WebPerform a SWOT analysis on The Markham Leisure Centre, based upon the following issues: Read each statement below carefully and then using the chart attached write the number of each statement in the appropriate box. External Factors: Opportunities and threats. (2022, August 9). This all could be put on Carltons forums own website, instead of sharing with all the other facilities. (Cooke, et al. The key findings are that Carlton forum need to use the space they have a little bit more wisely to maximise income, and develop on a more stricter leadership style as it needs a turnaround artist to help turn the decline in life cycle around and renovate the company as it has so much potential to be one of the best facilitates as the location, size and space are perfect. far outweigh the strengths and opportunities of this proposal, especially in this area 22, 4.3 McKinseys 7Ss. In this figure demonstrates the five primary activities and four support activities, which has been considered for Porters strength determination. Their power is high as without taxes it would make funding impossible. The hotel sector relies wholly on customer satisfaction, disposable income and leisure time. Detailed SWOT analysis. By doing a PESTEL analysis this can help give a firm an advantage and a outlook on what could happen in the future both good and bad, although it isnt a precise predictor of things to come it is a great tool to use within any business. A SWOT analysis is a tool a business uses to plan and focus on key issues. SWOT Analysis The only time they have power is when they come together as one, the frontline staff hold a lot of owner though due to the fact they are the face of the business. the weaknesses and threats discovered by the SWOT analysis. With the economy condition and access to the internet people have access to compare price. Arnold Leisure centre is a wing of Gedling Borough Council, the local government district of North- East of Nottingham City at Arnold. StudyCorgi. 2004). Demonstrates WebSWOT Exercise - Student Worksheet - Strengths, Weaknesses, Opportunities and Threats (SWOT) Highly - Studocu strengths, weaknesses, opportunities and threats (swot) highly brill leisure center has hired you to help them with their marketing decision making. Audit Commission UK 2003, Gedling Borough Council Comprehensive performance assessment, Web. This is a major loss for Carlton forum as its a big part of the facilities. 3.2. It has also presented the Structure of Arnold Leisure Centre, Strategic analysis, Evaluation of life cycle, Key Issues and drawn Recommendation to support a conclusion. The structure doesnt allow for change as the business best operates like this, this helps enable good communication paths. Cooperative Strategy: As ALC is a wing of Gedling Borough Council, this strategy is effective and it can formulate partnership with firms through a mutual interest of resources and capabilities. Declining of amount of funding available from the government. Comparing to the other organizational structure it has also five major departments such as corporate R & D Lab, strategic planning, corporate HR, Corporate marketing and Corporate- Finance, however, these are illustrated & controlled by CEO or corporate-headquarters as well as both strategic controls & financial-controls are exercised in order to assess each department. We can offer a wide range of products in these categories with different price ranges. By continuing well assume youre on board with our After a heated argument with the manager of the private leisure center, the information Funding cuts are a major issue with every business operating within the public sector, it has affected a lot of aspect of Carlton forum with redundancy and repairs that need to be done, which isnt possible. upon their situation and that of the competitive environment that currently exists. your findings in The Arnold Leisure Centre was established in 1982 with motto Healthy, green; safe and Clean. StudyCorgi. Perform a SWOT analysis on The Markham Leisure Centre, based upon the following issues: Read each statement below carefully and then using the chart attached write the number of each statement in the appropriate box. For example, if you believe, numbers 1, 3 and 7 are strengths; write those numbers in the "strengths" box. Minimising the use of resources by reducing carbon foot print. Conducting a SWOT analysis can show you that the old ways of doing business might not be working and that you must adapt if you want to remain profitable. limited Weakness. residents have more money to spend on leisure activities. Prioritize the details. impacted by the Demonstrates My a written report. They decide funding legislations, rules and codes on which they have to obey by. which also represented porters forces, porters forces help understand if the business is worth risking as may things can pop up from new entrant, which are new companies opening. It has 100 well trained instructors and staffs. Web816 Words. Ravenscroft, N., 2004, Sport and Local Delivery, Sport England Driving up participation: The challenge for sport. Go Deep. It is essential to remove its barriers by developing team learning in ALCs operation. WebCreate your own business plan 4.2 Target Market Segment Strategy Our success will be based on our ability to become known within the community. Even though a SWOT Analysis for nonprofit organizations is a reasonably simple task, there are some things to watch out for during the process. WebThe affects that the economy as a whole can have on the leisure industry and all the firms operating within the leisure industry can be substantial, so its vital that we fully Businesses might perform this analysis for a product, team, organization, Rise in disposable income compared to 10 years ago. The affects that the economy as a whole can have on the leisure industry and all the firms operating within the leisure industry can be substantial, so its vital that we fully understand and identify the factors that can have an influence on the organisation and the industry it functions in. The limitations of activity fees which take at Carlton forum. which also represented porters forces, porters forces help understand if the business is worth risking as may things can pop up from new entrant, which are new companies opening. WebTravel + Leisure Co - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. SWOT Analysis The recessionary package does not reach to the bottom line people due to high pay executives. communicate A growth in the economy, making more jobs which equals more spending. The City of Kitcheners Parks and Recreation department is currently in the Arnold Leisure center is a sport, Leisure recreation outlet lead by a local authority. Excellent location for easily attracting customers attention. The UK economy persists to stumble with pressure of housing market collapse, comprehensive credit crisis, downturn of money markets as well as aggravation labor market and threat of job cut. The leadership is Delegate (free reign) which is defined as , this style, the leader allows the employees to make the decisions. These types of leisure outlets are targeted mainly to people older than 21 This report examines every aspect of the business from the environment to the resources thats available. Arnold Leisure Centres cost structure should be separated presuming that the cost variation of each behaves differently. The pestle consisted of 6 categories and was finished off with the top negative and positive influences. Licensing fees- if they were to rise or fall it. And recognise the forces that impact the organisation and the industry it operates in, PESTEL analysis looks at the likely change in political, economic, socio- cultural and technology factors and seeks to predict the extent to which change is likely to occur and its possible consequences for the organisation. collected. Knowledge: Strengths, Weaknesses, Opportunities and Threats are properly categorized. Motivation of employees is essential to widen new facilities and to remove existing problems. They have a sports development team to help improve their coaching abilities the help within: All members of staff work in conjunction with each other to ensure the best quality of service for the community. Effectively The leisure and recreation industry is wide ranging, made up of a variety of enterprises of different sizes. The greatest loss that present itself as a weakness is the outdoor pitch, it has a 50% loss due to the fact it needs resurfacing which cost 200,000. SWOT Analysis Assignment Part 1 SOOT analysis Markham Leisure Centre Student Name: Knowledge: Strengths, Weaknesses, Opportunities and Threats are properly categorized. Analysis is meaningful. The analysis serves as a good basis for the development off marketing plan. SWOT Analysis Guide (With Steps To Perform and Examples) 2004). From the above argument, it can be concluded that the structure of ALC is fit with its strategy because still now ALC is not fall in recession; they are successful to manage all business sectors by reducing costs and increase their profit from previous years though it was very low. required for the city to build the TKLRC. Analysis is meaningful. A private Joke between staff states that if you want a day-off from work that you should order a lunch from the Center's cafe, which has never made a profit. These are the values in which the business is built on, which provides the best service for value for customers to satisfy their needs. private leisure centre business is doing well. This is used when employees are able to analyse the situation and determine what needs to be done and how to do it. communicate I think this is an opportunity for the proposed centre since the trend of local Building up of long-term customer lifetime values or CLV will be helpful to create community relationship. report. WebA SWOT analysis focuses on Strengths, Weaknesses, Opportunities, and Threats. SWOT Analysis On Northwell Health your findings. 23, 4.3.1 Strategies. 8, 2.3.6 Legal. Successfully identified It has enclosed with two parliamentary constituencies where the Arnold Leisure centre services are offered. Price: it offers reasonable price somewhat below than competitors. They have high somewhat medium power due to the fact that the school and Carlton forum are owned by notts county council. Complexity of operating services as complementary of mainstream medical caring, High cost of subsidising leisure as well as community centres., which is the barrier for expansion. Customer service: Consistent service with training of instructors and staffs by the external expertise, follow- up registration cars and telephone call from different members for getting feedback, regular contact with members with newsletters, telephone call, e- mail or fax, continuous improvement of quality of services. SWOT analysis templates for PowerPoint. SWOT Analysis for Highly Brill Leisure Center 11 the private leisure centre has sold their memberships at a communicate This will cause the private centre to attract all the disabled CNN (2008) has been broadcasted that the finance minister of UK has seriously warned that Britain is now passing the worst financial situation for sixty years, moreover the present crisis will be more profound as well as long-lasting than estimated. Then I went on to perform my internal analysis, I used life cycle analysis, which lets us know where in the stages of life is the business, Mckinseys 7 Ss, resources and capabilities, stakeholders analysis and swot to locate the strengths, weaknesses, opportunities and threats to the business. Overall SWOT is customer focused. The economical and political factors are not favourable for Arnold Leisure Centre. in a written SWOT Analysis A lot of time and paperwork goes into putting on promotions or price changes and this takes time away from other important roles, also the notion to put on promotion or price change and be rejected.

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