Brainstorm pre-launch ideas as well as launch strategy with the help of this fully-editable template. Build in a review process and timeframe for each initiative. Ellie Tran /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] Lastly, if you feel like you need some extra help in keeping track of everything that needs to be done, dont hesitate to use our product launch checklist. >> /StructParents 29 >> 448 0 R 449 0 R 450 0 R 451 0 R 452 0 R 453 0 R 454 0 R 455 0 R 456 0 R 457 0 R /Font << endobj stream /StructParents 42 /Type /Page << 861 0 R 862 0 R 863 0 R 864 0 R 865 0 R 866 0 R 867 0 R 868 0 R 869 0 R 870 0 R >> Add your vision for the new product in this slide. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] This template allows you to view your product launch plan in a roadmap format, with separate sections for initial planning and pre-launch, launch, and post-launch activities. /Type /Group /Tabs /S ), Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments). He's responsible for growth at Viral Loops, and he has worked in marketing since he was 17. /GS8 73 0 R All Rights Reserved Smartsheet Inc. /Group << >> /MediaBox [0 0 595.32 841.92] /StructParents 35 Emphasize the unique selling points of the product and the timeline for marketing under a fresh theme. /Parent 2 0 R The star of the show is here Its the main and most important section of your product presentation. /StructParents 10 /Font << /Type /Group Use cool variants of blue shades or your branding color as shown in this After image that best suit the phrase, There is beauty in simplicity. Show from which channel the product passes to another channel in a linear form making the process easy to understand. It is also the start of a new product cycle if it is an innovation, the revival of a product cycle which appears to have levelled off, or just /F1 66 0 R Also include the overall state of your market: This means you need to cover things like: You can add graphs and pie charts that'll make things clearer and easy to understand. It would be really awkward if you couldnt answer all questions related to the product that youve created, so try your best to avoid that situation. /F4 80 0 R In other words, it is adding a new productin the existing product line of thecompany. Authors Tip: As a product manager or anyone else involved in the launch, its natural to know everything about the process, but its vital that you make things clear to everyone else, too. >> 58 0 obj A product launch aims to acquaint everyone, from company members and partners to customers, know about your product. /StructParents 1 You can obviously dive deeper into each part and also feature metrics, charts, pain points, and infographics. >> 56 0 obj >> dO?jO\6>H!. /S /Transparency 663 0 R 664 0 R 665 0 R 666 0 R 667 0 R 668 0 R 217 0 R 218 0 R 1344 0 R 669 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] Source. 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 01. This can be done both through coordinated marketing efforts and with the help of a high-quality product launch presentation. You can actually break this step into two main parts; one is your target market in numbers and the other is your ideal customer using personas. endobj /Type /Group >> Work smarter and more efficiently by sharing information across platforms. Authors Tip: Try to keep consistency between all slides by using the same colors, fonts, and slide designs. 4 ps marketing mix 360 feedback process adaptable cpb. /Font << Use this template to provide stakeholders with a quick but comprehensive update on the progress of your launch plan. 63 0 obj /S /Transparency customers see in products, through the appropriate anayl sis of the customer insights, to dervi e the product strategy and positoni ni g; on the other hand, to engnei er the product ideas with an integrated design-to-cost and modular approach. /Type /Page /StructParents 48 But, arranging them is an art, to avoid the clutter formed in the Before Image. Why new product /Type /Group /Group << /F1 66 0 R /Font << /F5 82 0 R /Count 58 /MediaBox [0 0 595.32 841.92] /Type /Page Demonstrate different stages of any process, phases or planning with icons and graphics that are suitable to your main title. /Type /Page /StructParents 27 endobj /ExtGState << >> In both of these maps, your brand or product is rated based on 2 criteria (or variables). /K [176 0 R 177 0 R 178 0 R 179 0 R 180 0 R 181 0 R 182 0 R 183 0 R 207 0 R 208 0 R /Font << >> 1223 0 R 1224 0 R 1225 0 R 1226 0 R 1227 0 R 1228 0 R 1229 0 R 1230 0 R 1231 0 R 1232 0 R 15 0 obj Product Launch Press Release Template - PDF Templates - Jotform Here are some more benefits that this presentation can offer you: To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product. 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R The goal is to make sure that everyone inside the company, your partners and target customers know about your new product. >> A new product presentation is far from one-size-fits-all and should be completely different depending on who's watching it. endobj /Parent 2 0 R /MediaBox [0 0 595.32 841.92] >> /Tabs /S For instance, heres a slide from Ubers first presentation. >> Every new product launch presentation template should include market research insights, pricing, target personas, its unique selling points, and the distribution channels that it will use. >> /Parent 2 0 R << >> >> /Contents 101 0 R >> Place relevant icons with the text that make your slide interesting. 1298 0 R 1299 0 R 1300 0 R 1301 0 R 1302 0 R 1303 0 R 1304 0 R 1305 0 R 1306 0 R] /Resources << /StructParents 22 /Group << 683 0 R 683 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R New product launch marketing plan ppt diagrams. Use this template to plan internal communications with project teams, sales partners, and other product launch stakeholders. 03. /CS /DeviceRGB Product Launch and Evaluation 7.1 Introduction The product launch is both the end and the beginning. /Resources << 0 0 0 0 0 0 0 0 333 0 Download and give the prospective customer a reason to click Buy Now. Product Presentation - The Ultimate 2023 Guide (+ Examples) - AhaSlides /Image47 94 0 R /MediaBox [0 0 595.32 841.92] endobj Feel free to convert the PPT file into various formats and circulate within your team for effective communication. /Resources << >> 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 1164 0 R 1355 0 R 1356 0 R 1165 0 R 1166 0 R 1167 0 R 1168 0 R 1169 0 R 1170 0 R 1171 0 R >> /Contents 167 0 R A great start can boost your confidence to nail the rest of your presentation. >> All in all, a good product launch presentation should highlight your customers needs and explain how your product will resolve them, thus creating an immediate connection with your audience. /Width 543 Distribution channels Why new product 03. Stick to one slide theme Make your slides uniform and follow your brand guidelines. /Resources << /F1 66 0 R This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product. endobj For each type of communication, list the purpose or objective, method and frequency of communication, target audience, and any associated deliverables. 402 0 R 403 0 R 404 0 R 404 0 R 404 0 R 405 0 R 406 0 R 407 0 R 407 0 R 407 0 R /ExtGState << 227 0 R 228 0 R 229 0 R 230 0 R 231 0 R 232 0 R 233 0 R 234 0 R 235 0 R 236 0 R 0 0 0 0 0 0 0 0 0 0 /Parent 2 0 R Now you get what should be included in your product presentation, its time to start making one. /Group << /Type /Group Many giant companies have delivered great product presentations throughout the years. << /Tabs /S /Type /Page 42 [1042 0 R 1043 0 R 1044 0 R 1045 0 R 1046 0 R 1047 0 R 1048 0 R 1049 0 R 1050 0 R 1051 0 R A goal can get quite big and make you feel a bit too much at times. endobj That's why product launches are so important. /StructParents 19 With slide decks, its not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] Edit the status key and task categories to create a customized launch plan template for your business. Keep professional colors and increase the transparency to have visible overlapping. You should also talk about your products purpose along with a photo of it so people know exactly what it looks like. /Contents 151 0 R >> >> 488 0 R 489 0 R 490 0 R 491 0 R 492 0 R 493 0 R] Develop a strategic product launch marketing plan by strengthening your understanding of your product, audience, messaging, marketing channels, and staff requirements. 7 [371 0 R 372 0 R 373 0 R 374 0 R 375 0 R 376 0 R 377 0 R 378 0 R 379 0 R 380 0 R /Tabs /S /Type /Group >> /F1 66 0 R >> /Parent 2 0 R << /Tabs /S Place icons relevant to your title. What are you planning to achieve in terms of total signups, purchases, or whatever else your target KPI is?. /Group << /F1 66 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] Here are some great real-life success stories and the tips we can learn from them. 11 [590 0 R 591 0 R 592 0 R 593 0 R 594 0 R 595 0 R 596 0 R 597 0 R 598 0 R 599 0 R >> Deploy this template. 50 0 obj endobj Messaging & positioning /ColorSpace /DeviceRGB /Type /Group >> /StructParents 43 /Font << In fact, more THE BLUEPRINT OF MODERN PRODUCT LAUNCH MARKETING than 95 percent of new products launched by established companies each year fail, according to an AcuPoll study. /F3 68 0 R Market leader with X years of experience providing (product type) to (industry). 960 0 R 961 0 R 962 0 R 963 0 R 963 0 R 963 0 R 963 0 R 964 0 R 965 0 R 965 0 R 51 [1185 0 R 1186 0 R 1187 0 R 1188 0 R 1189 0 R 1190 0 R 1191 0 R] /S /Transparency /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Image53 97 0 R Before launching a new product, its important that you perform both quantitative and qualitative research so you can make data-driven decisions. >> /XObject << Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. endobj /F3 68 0 R >> /MediaBox [0 0 595.32 841.92] /Type /Page /Type /Page 186 0 R 187 0 R 188 0 R 189 0 R 190 0 R 191 0 R 192 0 R 193 0 R 194 0 R 195 0 R /Type /Page /Resources << 1059 0 R 1060 0 R 1060 0 R 1060 0 R 1061 0 R 1062 0 R 1063 0 R 1063 0 R 1063 0 R 1064 0 R /Contents 92 0 R endobj << 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R Reshaping pharmaceuticals commercial strategy | McKinsey The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions. 993 0 R 993 0 R 993 0 R 994 0 R 995 0 R 995 0 R 995 0 R 995 0 R 996 0 R 997 0 R >> If youre looking for answers to these questions, youre in the right place. >> /Font << To make your goals more clear and achievable, set them based on the SMART diagram. /Tabs /S You can always go back to the first step of our guide for more information on this part. /Type /Page Find tutorials, help articles & webinars. 248 0 R 204 0 R 258 0 R 205 0 R 206 0 R 1314 0 R 299 0 R 1315 0 R 1316 0 R 1317 0 R >> /Contents 120 0 R /F6 86 0 R /ExtGState << As you can see, the benefits a user gets compared to the competition - cabs and other car services - are simple and clear for users to understand. /Parent 2 0 R (PDF) Product Launch, Product Advantage and Market - ResearchGate Maximize your resources and reduce overhead. /StructParents 8 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R 684 0 R /F4 80 0 R /Image99 119 0 R /MediaBox [0 0 595.32 841.92] /Font << >> << As your team has invested massive amounts of time in developing your product to meet the markets demands, its essential to prove to your audience that this product can solve their problems. /Resources << 3 [259 0 R 260 0 R 261 0 R 262 0 R 263 0 R 264 0 R 265 0 R 266 0 R 267 0 R 268 0 R 12 0 obj /Type /Page /Resources << 498 0 0 306 0 0 0 0 0 0 /MediaBox [0 0 595.32 841.92] /F3 68 0 R >> /CS /DeviceRGB endobj New Product Launch PowerPoint Template - PPT Slides - SketchBubble >> 0 0 0 0 0 0 0 0 0 0 /S /Transparency /Type /Page 13. /F1 66 0 R Your product presentation slides should include data about competitors, pricing, demographics, target personas, success metrics, and your vision for the product post-launch. << /F6 86 0 R This presentation can offer a great variety of benefits and well try to cover the most prominent ones to help you understand why you need one and the reasons why we strongly suggest creating one for your upcoming launch. Remember, you dont have to write every part of your goal down; try and write it into one sentence and make sure you keep the remainder of it in mind. /S /Transparency /S /Transparency 49 [1170 0 R 1171 0 R 1172 0 R 1173 0 R 1174 0 R 1175 0 R 1176 0 R 1177 0 R] >> >> /MediaBox [0 0 595.32 841.92] /Kids [5 0 R 6 0 R 7 0 R 8 0 R 9 0 R 10 0 R 11 0 R 12 0 R 13 0 R 14 0 R 67 0 obj /Contents 107 0 R Try not to get into minute detail that'll make your slides tiring; instead, cover the most important elements that are worth pointing out. 759 0 R 760 0 R 761 0 R 761 0 R 761 0 R 761 0 R 761 0 R 762 0 R 763 0 R 764 0 R This PowerPoint template is designed with a modern look and professional features to help you make a lasting impression. /MediaBox [0 0 595.32 841.92] >> /Creator /CS /DeviceRGB /Parent 2 0 R In a deadline-driven environment, product managers have to plan out strategies meticulously. /Type /Page /Font << << >> See our comprehensive guide to product marketing and our marketing plan template collection for more information and free resources. >> /Encoding /WinAnsiEncoding >> /Type /Page Download this template. iY\pvGb q tNsv>- \$-O\iw;C\ . 731 0 R 732 0 R 733 0 R] When there are a lot of things that need to be done, it can easily get you into a mess. 510 490 333 365 292 490 469 667 458 417 /F1 66 0 R /ExtGState << In short, you need to elaborate on its reason for existing and its method of profitability. /Type /Group A product launch plan is a document that captures all the work that must be completed in order to release a new product or new features on time. /F1 66 0 R 1065 0 R 1065 0 R 1065 0 R 1066 0 R 1067 0 R 1067 0 R 1067 0 R 1067 0 R 1068 0 R 1069 0 R /F3 68 0 R /Nums [0 [176 0 R 177 0 R 178 0 R 179 0 R 180 0 R 181 0 R 182 0 R 183 0 R 184 0 R 185 0 R 812 0 R 813 0 R 814 0 R 815 0 R 816 0 R 817 0 R 818 0 R 819 0 R 820 0 R 821 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> In the iPhone 13's first quarter, it generated $71.6 billion in revenue (despite parts shortages and a global pandemic). /XObject << /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] 2. 25 [726 0 R 727 0 R 728 0 R 729 0 R 730 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R >> 269 0 R 270 0 R 271 0 R 272 0 R 273 0 R 274 0 R 275 0 R 276 0 R 277 0 R 278 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product. endobj Make it interactive 68% of people said they remember interactive presentations longer. Alongside videos, there are many ways to start, like asking an intriguing question, telling a compelling story or using performance. Inspiration guaranteed! 15 0 R 16 0 R 17 0 R 18 0 R 19 0 R 20 0 R 21 0 R 22 0 R 23 0 R 24 0 R endobj Product Launch. endobj /CS /DeviceRGB New Product Launch PowerPoint Template and Google Slides /MediaBox [0 0 595.32 841.92] /Group << /Font << >> /Image117 128 0 R /MediaBox [0 0 595.32 841.92] Thats why you should give the audience something to look at, and maybe interact with, in order to liven up the room. 468 0 R 469 0 R 470 0 R 471 0 R 472 0 R 473 0 R 474 0 R 475 0 R 476 0 R 477 0 R /Tabs /S /CS /DeviceRGB Move faster, scale quickly, and improve efficiency. 0 0 0 0 0 0 276 0 0 0 /Lang (en-GB) /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Type /Group /Font << The Gantt chart provides a visual calendar with a customizable start date, so you can stay organized as you plan your software product launch. 446 0 R 1336 0 R 459 0 R 1337 0 R 1338 0 R 484 0 R 1339 0 R 487 0 R 488 0 R 489 0 R /Type /Group /Subtype /TrueType 342 0 R 343 0 R 344 0 R 345 0 R 346 0 R 347 0 R 348 0 R 349 0 R 350 0 R 351 0 R >> /F9 106 0 R >> 21 0 obj >> Free Google Slides and PPT Templates Product-Themed >> /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. How is it different from your competition? 27 [741 0 R 742 0 R 743 0 R 744 0 R 745 0 R 746 0 R 747 0 R 748 0 R 749 0 R 750 0 R] << 638 0 R 639 0 R 640 0 R] >> Branding/marketing. New Product Launch PPT - Presentation Design Agency /Image178 157 0 R /CS /DeviceRGB Looking for more PowerPoint alternatives? /Image91 115 0 R Lets imagine were having another one real soon and we need to set a SMART goal. /StructParents 38 USP /Group << Global EV Outlook 2023 - Analysis - IEA /CS /DeviceRGB /BaseFont /Helvetica /MediaBox [0 0 595.32 841.92] >> >> Try now Try now. 22 [707 0 R 708 0 R 709 0 R 710 0 R 711 0 R 712 0 R] 2023. List the key steps in your product launch roadmap and the overall timeframe. As a product manager, you rigorously follow all the stages that go into successful launching of a new product- data gathering and analysis, market strategy, launch planning and implementation. /F6 86 0 R Now, with the help of this readily available New Product Launch PowerPoint template, you can easily explain this concept to your audience. It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field its in. 0 0 0 0 0 0 0 0 0 0 /CS /DeviceRGB >> Also Read: 35 Best Matrix Chart PowerPoint Templates To Make Better Decisions! A product launch is a planned effort to bring a new product to market. /MediaBox [0 0 595.32 841.92] /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] 912 0 R 912 0 R 913 0 R 914 0 R 914 0 R 914 0 R 915 0 R 916 0 R 916 0 R 916 0 R >> >> 586 0 R 587 0 R 588 0 R 589 0 R] /Parent 2 0 R /Tabs /S 38 0 obj x[ou Streamline your construction project lifecycle. /Type /Page /F4 80 0 R 0 0 0 0 0 479 552 469 552 469 Its also vital to spotlight your products unique selling point to distinguish it from others. In the second case, you can describe your target audience in detail and who your ideal customers are. Alternatively, you can add a graphic showing its characteristics. In other words, it is adding a new product in the existing product line of the company. Just to give you an idea, when you set a launch date you can create a roadmap with the tasks thatll be done in order to ensure a smooth and effective launch. It is crucial to gather enough data about the target market of your product. Represent your innovative ideas among your board members and colleagues with this After Image style. /FirstChar 32 /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Image97 118 0 R It is the culmination of all the effort and thought that has gone before. /F4 80 0 R 352 0 R 353 0 R 354 0 R 355 0 R 356 0 R] >> endobj >> Heres the SMART goal for this product presentation: Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts. /Parent 2 0 R << /CS /DeviceRGB /Type /Group /Parent 2 0 R /StructParents 33 /XObject << >> /Resources << Plan and implement change fast and mobilize resources to gain a competitive advantage. 698 510 688 0 667 896 0 0 0 0 /S /Transparency /Type /Font /Contents 131 0 R endobj 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R] 734 0 R 735 0 R 736 0 R 737 0 R 738 0 R 739 0 R 740 0 R 741 0 R 742 0 R 743 0 R << For expansion of business, time to time launch of new products is very necessary. Product Launch Presentation | PDF | Shoe | Business Economics - Scribd Moz unveils Moz Group, new product ideas at MozCon, PR Newswire. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too. 0 0 0 0 0 0 0 0 0 0 Pick the best presentation ideas and hold all the aces you need to win the day. Just to give you an example, the following slide is a reproduction of Airbnbs original product presentation. /StructParents 53 /CS /DeviceRGB /Resources << It summarises the goals, key characteristics, timelines, and resources required for launch. /Resources << << /F4 80 0 R endobj >> Icing on the cake is the usage of right icons with the titles. 1023 0 R 1023 0 R 1023 0 R 1023 0 R 1024 0 R 1025 0 R 1025 0 R 1025 0 R 1026 0 R 1027 0 R /Group << Simply put the data into the placeholders and you are good to go. /S /Transparency /Type /Group 1203 0 R 1204 0 R 1205 0 R 1206 0 R 1207 0 R 1208 0 R 1209 0 R 1210 0 R 1211 0 R 1212 0 R << << /F1 66 0 R endobj /StructParents 28 /Contents 140 0 R Incorporate this template into your initial planning during the pre-launch phase to help design an effective marketing strategy. /Contents 169 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] Design your marketing plan with these cool presentation templates to make your clients get as excited as you are. 7. /F1 66 0 R If you are an entrepreneur or a company owner who is about to launch a new . >> Your in-house presentation has to be as successful as your public presentation. /Type /StructTreeRoot 64 0 obj /Parent 2 0 R Products business model /Parent 2 0 R /StructParents 7 771 0 R 772 0 R 772 0 R 772 0 R 773 0 R 774 0 R 774 0 R 774 0 R 775 0 R 776 0 R /Group << /Parent 2 0 R 1028 0 R 1029 0 R 1030 0 R 1031 0 R 1032 0 R 1033 0 R 1034 0 R 1035 0 R] /F6 86 0 R /Parent 2 0 R www.slideteam.net. /Type /Page /Tabs /S A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. /Font << >> 1233 0 R 1234 0 R 1235 0 R 1236 0 R 1237 0 R 1238 0 R 1239 0 R 1240 0 R 1241 0 R 1242 0 R No need to fidget with white slides and think about color schemes and such. /Resources << It is developed with the support of the members of the Electric Vehicles Initiative (EVI). /F3 68 0 R 196 0 R 197 0 R 198 0 R 199 0 R 200 0 R 201 0 R 221 0 R 202 0 R 1307 0 R 1308 0 R A new product launch presentation slide deck can provide a high-level summary of your vision, target market, and success metrics for the upcoming product. >> >> 10 Mar 2023 Whether you're presenting to investors, retailers, prospects or marketers, put yourself in their shoes and make sure you include everything they need to know. Use icons with bold titles and give life to your presentation.

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